How did you attract/address your audience?

As a group we tried to adopt many things in order for us to attract our audience. As we gathered from our research, our target audience where going to be from the ages of 16-24 mainly aiming at the teenage bracket. So therefore we wanted to represent this age group in our product as a technique to attract the highlighted target audience. We portrayed your typical teenager in our product in the form of our character Samantha Evans.

As i mentioned in her character profile she is your typical teenager who likes to party and socialise with her friends. In todays western world, these acts are very recognizable of a teenagers life. So we as a result decided to show this in our piece so that the audience can feel like they can relate to the film.

By doing all of this, it also helps address the audience on what this other fellow teenager is going through in her life. It address's them in all different levels from everyday normal teenage issues to them being addressed as the audience and seeing what they are going through everyday but the through the prospective of another person.